Goody Hot Sauce, courtesy of Leo Burnett, Jeddah, Saudi Arabia

Hot sauce ads are a dime a dozen. And the strategy is always the same: Whoa! This is some really hot sauce.

Fire. Fire alarms. Sprinkler systems. Burnt moustaches. It's all been done.

Personally, I think many, if not most, of the hot sauce ads I see are spec, meaning created without the client's knowledge for purely portfolio-building purposes. Who knows? In any event, here's the most recent addition to the category.

Is the hot sauce bottle supposed to be a lighter or a detonator? I'm not sure. And I don't think it matters. Both work, I suppose.

Whoa! This is some really hot sauce!